Placement & Pricing
This page is intended for practitioners considering placement on Just Swiss It.
Just Swiss It offers a limited number of placement positions per canton and vertical. Placements are designed to provide calm, neutral visibility at the point where individuals and businesses are actively choosing a practitioner.
This is not advertising, lead brokerage, ranking, or lead generation.
What a placement is
A placement represents:
- Inclusion on a closed, canton-specific practitioner page
- Equal presentation alongside a small number of peers
- Visibility to users who have already reached a decision stage
- Ongoing presence, not campaign-based exposure
Placements are intentionally limited so that each listed firm remains clearly visible and comparable.
Initial evaluation period
All new placements begin with a 2-month paid evaluation period, billed at the standard monthly rate.
This period allows firms to:
- confirm fit with the platform
- assess the relevance and quality of enquiries
- decide whether long-term placement makes sense
Evaluation placements are non-refundable. If a firm chooses not to continue, the placement simply ends at the conclusion of the evaluation period.
Pricing structure
Placements are priced per month, billed annually.
Current starting rates (founder phase):
- Legal: CHF (contact for details)
- Tax: CHF (contact for details)
- Fiduciary: CHF (contact for details)
- Insurance: CHF (contact for details)
- Cross-Border Wealth: CHF (contact for details)
All placements are billed annually on an 11 months paid / 12 months live basis.
Annual renewal & pricing progression
Rates may increase gradually as the platform matures. Placements are never discounted.
At the end of each annual term, firms may choose between:
- a 12-month placement at the current rate, or
- a 24-month placement at the rate increase, locking that rate for the duration of the two-year term
Longer terms provide rate stability, not discounts.
All firms move to the current rate at renewal.
Multiple placements
Placements are not tied to individual pages, specialties, or rankings.
A firm may purchase more than one placement if it wishes to increase its presence, for example:
- to represent a larger team
- to maintain visibility when slots are limited
- to reflect higher capacity
Each placement is identical in price and presentation. There are no bulk discounts and no preferential positioning.
What placements are not
To avoid confusion, placements do not include:
- lead guarantees
- performance targets
- rankings or endorsements
- traffic promises
- optimisation or promotional services
The platform exists to support informed choice, not to manufacture demand.
Why placements are limited
Limiting placements protects:
- practitioner visibility
- user clarity
- professional credibility
Once a page is full, it is closed. Openings occur only when an existing placement ends.
In summary
- Placements are limited, neutral, and equal
- Pricing reflects ongoing professional presence, not advertising spend
- One or two meaningful client engagements are typically sufficient to justify a placement
- Standards are consistent across all firms
Just Swiss It is designed to be a quiet, reliable part of a professional’s referral surface — not something that requires active management.
Contact to discuss rates: Stacey(@)shcstudios.com